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About The Preferred Team

We are a full-service Public Relations firm with our head office in Lagos, Nigeria and an expansive network across Africa.

Registered in 1997, we have since grown into the leading Public Relations solution provider to top brands, institutions, governments and multinationals spreading across various sectors.
Our Vision
To become the most sought-after in Africa​
Our Mission
To provide value-added and sustainable communication services to discerning clients and to set standards of excellence in PR response and implementation outcomes.


Social Media Management

Managing online interactions and content across social media channels like Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest…

Corporate Communication

Managing and orchestrating all internal and external communications aimed at creating a favourable point of view…

Marketing PR

Marketing PR involves the use of two important business functions, marketing and PR and we use this to generate awareness…

Public Affairs

Experience to know what drives news cycles, policy changes and buying decisions in business and government communications…

Crisis Communication and Mitigation

Whether situational, accidental or adversely orchestrated, crisis is part of life. Some crises can be very devastating…

Investors and Equity Trading Communication

Trust cannot be purchased across the shelf; attracting the right kind of investors requires more than a balance sheet report…


In a highly competitive and emerging African market, we help our clients dictate, dominate and lead the consumers and public conversations resulting in greater brand equity and outcomes.

We are

We are Idea-Centric and Content Consumption Intelligence-driven

Our Vow

Our vow is to provide value-added and sustainable communication services to discerning clients and set standards of excellence in practice and project implementation outcomes.

Our Clients

A short list of some of the best brands in the business.

Our Tribe

We have a culture of recruiting great talents, immersed in the culture of creative thought process that allows for the aggregation of thoughts and applications of ideas, using carefully selected tools in providing various solutions to divergent briefs.

We are like the Pride of Lions – Finding solutions to common problems is a joint effort, yet every individual is clear about the contribution required of them to lead the team to success.

International Partnerships

We are in alliance with Waggener Edstrom (WE), a Seattle, United States-based public relations firm.

With a global network, the independent agency operates from more than 15 offices in the US, Europe, Asia, and Africa with over 100 affiliates.